PROJECT OVERVIEW

Leaf Lounge is personal project for a plant store that requires a full brand identity and shopping bag designed.


SOLUTION

Fun, bold, quirky. The inspiration of the branding as a whole comes from lust tropical plants. The logo design includes a rounded bold type to reflect the brand as fun and bold, with customisation to the ascender of the F representing a leaf, and a mosterra leaf used in place of the counter on both the O & G. The design is bold and attention grabbing, allowing their brand to stand out from the crowd.