PROJECT OVERVIEW

Nash Horse Trekking was a personal project undertaken to re-brand the business with a modern, refined and consistent brand style. The business is a horse-riding company based in South East Queensland that offers a variety of trail rides within their local region.


SOLUTION

During the branding process, I wanted to steer clear of using the overused element of a horse within the branding identity. The visual identity system developed is created using a sans serif font and a simple icon of a horse shoe, with the brand pattern created out of interlocking horseshoe icons. The design style is simple and clean, and each element works together to create a consistent feel of the brand identity across all touchpoints. The outcome of the re-brand is a modern, lively and fun brand feel which represents the natural and friendly values of the business.