PROJECT OVERVIEW

Sarah Veronica Coaching is a female empowerment coach, who helps high-achieving women that are feeling the overwhelm to reconnect with their passion and purpose so they can feel fabulous and fulfilled every single day. Sarah reached out to me excited to be launching her brand, with the need for a personal branding session to create imagery to use across her website and social media.


SOLUTION

Starting off with concept development for the shoot, I collaborated with Sarah on creating a moodboard and from this we decided on locations for the shoot. The goal was to create images which were fun, welcoming, candid and non-corporate feeling to engage and build trust with her target market.