PROJECT OVERVIEW

Torrens University Australia, a higher education provider, required an online communications campaign for students about the ethical use of Generative Artificial Intelligence tools. The objective of the campaign is to raise awareness with an emphasis on the importance of academic honesty.


SOLUTION

A conversation starters series on topics surrounding the ethical use of AI. The design is colourful and fun whilst remaining consistent with the Torrens University brand guidelines. The Torrens morph elements have been created into mascot characters to add a friendly tone to the campaign. The concept reinforces a positive, educational stance raising awareness and promoting the importance of using Generative AI tools responsibly, appropriately and ethically.

The campaign is designed to be implemented across popular social media including Facebook, Instagram & Tiktok; email direct marketing; and digital posters displayed across all campuses and in other public spaces. The campaign collateral is designed to remain consistent across all platforms with the questions themselves able to be adjusted for the campaign to run as a series across all media.