PROJECT OVERVIEW

Yellow Tail Wines is one of the world's leading and most recognisable wine brands. Created at their state-of-the-art winery in Yenda, New South Wales, Australia, Yellow Tail captures the passion of an Italian winemaking heritage and a relaxed Australian attitude. At the heart of the brand is the desire to make a consistently high-quality, great tasting wine at an affordable price point, that is easy to understand and enjoy. The project was completed as a personal project with the aim to rebrand the company with a more responsive logo.


SOLUTION

The solution developed is modern, relaxed, and minimalistic with the ability to be easily scaled and responsive at all sizes - from bottle caps to large billboards. The design features a custom typographic 'y' with the descender forming the shape of a tail, and a yellow swoosh which has been used across their existing website branding to retain an element of familiarity. The brand colours have remained consistent across the new brand identity to assist with customer recognition.